Archive for the ‘Advertising’ Category
Who needs ads? TidyRead strips them from websites
Posted by Ara Pehlivanian in Advertising on May 11th, 2009
Just in case newspapers (and just about everyone else) weren’t having enough trouble making money from online ads, there’s a growing number of browser tools like Readability that let you strip those ads away. TidyRead is a new one that works pretty well and has been rolling out a number of features in the last couple of weeks, including support for the iPhone and iPod Touch.
iPhone ads not your path to wealth
Posted by Ara Pehlivanian in Advertising, Mobile on May 7th, 2009
“Top iPhone apps make $400 to $5,000 per day” reads a headline over at Silicon Alley Insider. The right way to read the article, and any others citing a new report by iPhone ad server AdWhirl, is to scroll to the bottom. There, you’ll find the disclaimer that only free apps that crack Apple’s top 100 most popular list can make that kind of money. Everyone else? Long Tail.
Microsoft’s Massive in-game ad business takes hits in layoffs
Posted by Ara Pehlivanian in Advertising on May 5th, 2009
Microsoft announced a new round of layoffs today as it struggles to right itself after reporting tepid results last month. We’ve learned that Massive, the company’s in-game advertising business, suffered something like 75 percent layoffs.
Interactive Budgets Are Growing At The Expense Of Offline
Posted by Ara Pehlivanian in Advertising on May 5th, 2009
During my presentation at Forrester’s Marketing Forum on April 23, I previewed Forrester’s latest forecast of interactive marketing spend. We expect marketer spend on display media, search, email, mobile and social media to reach nearly $55 billion by 2014.
MTV Agrees To Split Ad Revs From New Show With Facebook, Twitter
Posted by Ara Pehlivanian in Advertising on May 3rd, 2009
Faced with slumping prime-time ratings and dwindling ad revenues, MTV is hoping that showing live tweets, Facebook updates and even RockYou videos will get teens excited about its new show, What You’re Watching With Alexa Chung.
IDC predicts online advertising will decline 6% this year
Posted by Ara Pehlivanian in Advertising on April 24th, 2009
IDC’s Ad Report Model predicts that U.S. online advertising will decline by as much as 9% in the first quarter and by 6% for full-year 2009.
Microsoft To Open adCenter Content Ads As Public Beta
Posted by Ara Pehlivanian in Advertising on April 23rd, 2009
I spotted a member in a DigitalPoint Forums thread with a level of certainty that Microsoft will be announcing at adTech San Francisco today that they are opening up ContentAds (also may be known as PubCenter) as a public beta. ContentAds is Microsoft’s competing Google AdSense product.
Learn From Burger King’s Advertising Fiasco
Posted by Ara Pehlivanian in Advertising on April 22nd, 2009
When your advertising campaign draws official protest from a nation’s government instead of increased sales, it’s time to rethink your marketing strategy. Unfortunately for Burger King’s investors, who have seen their investment lose value while McDonald’s thrives as consumers look for cheap eats, this is exactly what just happened.