Archive for the ‘Brief’ Category
Rona Piggybacks Other Ads to Promote Recycling Program
Posted by Ara Pehlivanian in Brief on May 5th, 2009
For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.
A Peek At The 100 Million Views Club: You Won’t Be Invited Any Time Soon
Posted by Ara Pehlivanian in Brief on May 3rd, 2009
…It’s important to note that [Visible Measures] didn’t simply analyze which videos got this total number of views on the 150+ video sharing sites it currently tracks, but also took into account views that were generated on other online properties where the videos were spread, like blogs and social networking services (a measurement method it refers to as True Reach).