Archive for the ‘Business’ Category
Firing Your Clients –Even During a Recession
Posted by Ara Pehlivanian in Business on May 11th, 2009
Sometimes, in a recession, the best way to increase profitability is to fire your own customers. I’ve been hearing from a few vendors and agencies, that they’re letting go of their least wanted clients. Why? During a recession, vendors are focused on being efficient with all resources, and in some cases, some clients are net negative in time, energy, resources, and morale.
Customers sometimes do not know what they want
Posted by Ara Pehlivanian in Business on May 11th, 2009
The promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop a product that is better suited to their needs and will ultimately perform better in the market. Of course, it is not always this simple. Often customers don’t know what they want.
The Astounding Evolution Towards Less In A “More Society”
Posted by Ara Pehlivanian in Business on May 8th, 2009
The ushering in of the MTV era is often linked to discussions around how much shorter the attention span of teenagers was becoming. Kids could no longer listen to an entire album and just wanted a quick fix (with visuals to go along with it). It would not be long before a 30-minute sitcom would be well beyond a teenager’s grasp and replaced with a quarter dropped into an arcade video game. The world was all about pieces of content that were flashier and smaller.
Can you change everything?
Posted by Ara Pehlivanian in Business on May 5th, 2009
You might not be as permanently stuck in a rut as you think. The rut you’re in isn’t permanent, nor is it perfect. There are certainly less perfect ruts, but there may be better ones as well. The certain thing is that you can change everything…
GeoCities Closure Signals End of an Era – Will Others Survive on Freemium Model?
Posted by Ara Pehlivanian in Business on April 24th, 2009
Yahoo has announced that its website creation service GeoCities, which it acquired for $4.5 billion in 1999, will close later this year.