Ecommerce has revolutionised the way trading is being carried out, has created completely new enterprises and has provided existing retailers with a platform to trade 24 hours a day, seven days a week. However, having developed and worked with retailers over the last 10 years to help them create their ecommerce offering, there are still critical mistakes being made. Given this article has been written for Boagworld, and that Paul in particular loves a “top five” list, here’s my top five mistakes being made by e-retailers.

Boagworld, April 20, 2009