Archive for the ‘Marketing’ Category

Study: Online Retailers Plan to Focus on Search, Email Marketing & Social Media During Recession

Posted by Ara Pehlivanian in Marketing on May 5th, 2009

While the U.S. economy is still puttering through a recession, a new marketing study from the National Retail Federation’s Shop.org and Forrester Research found that at least some online retailers have been able to take greater marketshare in the last few months. About 46% of the 117 retailers polled in this study also said that they had no plans to scale back their original budgets for 2009, though 54% of all respondents expect their overall growth to slow during the next 12 months.

ReadWriteWeb, May 5, 2009

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Study: More than 19% of leads are rejected as faulty

Posted by Ara Pehlivanian in Marketing on April 24th, 2009

A new lead-generation study shows that more than 19% of leads generated by publishers are routinely rejected midstream because of faulty demographic information.

BtoB Magazine, April 22, 2009

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Online marketing budgets in the new economy: SEM vs. display

Posted by Ara Pehlivanian in Marketing, Search on April 24th, 2009

David Wright is an interactive media director for display and search engine marketing at Click Here, the interactive arm of he Richards Group advertising agency. “HOS” recently asked Wright about budgeting trends in search marketing.

BtoB Magazine, April 22, 2009

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Community marketing: UGC is part of the Internet DNA

Posted by Ara Pehlivanian in Marketing on April 23rd, 2009

The tide of marketing is turning at last. After more than 13 years of battling against autistic — and largely inefficient — old world marketing techniques and visions, we are now witnessing a few cracks in the ice of top-down marketing strategy.

Social Media Today, April 22, 2009

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Three Secrets to Make a Message Go Viral

Posted by Ara Pehlivanian in Marketing on April 22nd, 2009

Viral marketing has become a hip, low-cost way to reach a lot of people very quickly — with little effort. But as marketers, including giants such as Anheuser-Busch, Coca-Cola, and Procter & Gamble, slash ad budgets, “viral” needs to mean more than “free” and “fueled by prayer.” Making an idea contagious isn’t a mysterious marketing art. It boils down to a couple of simple rules.

Fast Company, Issue 135, May 2009

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