Archive for the ‘Twitter’ Category

Jakob Nielsen Critiques Twitter

Jakob Nielsen

Few would dispute that Twitter is the hottest social medium around. The microblogging application, which enables anyone with Internet access to issue short public messages-about where to buy the best red-velvet cupcakes or what the latest tally is on swine flu-has enjoyed stunning growth that has made Facebook and MySpace look like yesterday’s children. An increasing number of CEOs are employing Twitter to communicate and bond with customers and employees.

Nonetheless, it might be time to put some brakes on tweeting, according to Jakob Nielsen, a principal at Fremont (Calif.) Web-usability consulting firm the Nielsen Norman Group and author of 11 books on the way humans interact with technology. Nielsen recently answered some of BusinessWeek.com’s questions about Twitter. Edited excerpts follow.

BusinessWeek, May 8, 2009

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Using Twitter for HR and Recruiting

There have been lots of documents/posts/articles on the subject in the last 6 months and for a while I thought the world did not need another one. Well in the last 10 days I have decided different. So in the interests of my memebership in the Cult of Done, I present my document on Twitter for HR and Recruiting.

Social Media Today, May 9, 2009

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TwitDoc: Proving That Every File Format Will Eventually Be Shareable Over Twitter

Today TwitDoc is launching what appears to be the first service for sharing documents over Twitter, bringing support for PDFs, Microsoft Office Documents, and a bunch of other file formats. The site has integrated with popular document sharing hub Scribd to make the process as painless as possible – it only takes around 20 seconds to send a document, and you don’t have to sign up to get started.

TechCrunch, May 8, 2009

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5% of Americans Use Twitter

The latest Harris Interactive Poll as reported via Media Post has a few interesting stats clouded in a few oddly misleading negative statements like “..51% of Americans do not use Twitter or have a MySpace or Facebook account.” That means that those platforms have penetrated 49% of the US in some combination or other. That is about as hockey stick-growth as you get.

Social Media Today, May 6, 2009

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FriendFeed is absorbing more Twitter users, and that’s good for Twitter

FriendFeed, the service that culls your activities on various social networks into a single stream, is seeing a surge in new users, at least from anecdotal evidence (including signups that VentureBeat’s staff is seeing).

VentureBeat, May 6, 2009

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Tweetmeme Is Getting Freakin’ Awesome

Tweetmeme is on a tear. According to Compete, the Twitter-centric link tracker went from nowhere in February, 2009 (with 26,000 unique visitors) to more than tenfold increase in March (to 385,000 uniques).

TechCrunch, May 5, 2009

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Twitter Is Sustainable

Rebecca Churt asks whether the growth rate of Twitter is sustainable in her post, “Twitter and the Biggest Loser Effect.” Lots of Twitter users join but then quit or don’t do anything with the account.

Social Media Today, May 3, 2009

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DIY: How To Find Authoritative Twitter Users Plus 100 To Get You Started

There are a ton of Twitter sites aiming to attach a Twitter rank to a user profile, and frankly most of them are spotty at best. Follower count in my opinion is one of the worst metrics to go by with Twitter, and unfortunately that is a main cornerstone to many of the Twitter ranking systems out there.

Social Media Today, May 2, 2009

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Managing Twitter Accounts for Companies

There are companies that entrust their Twitter activities to a team of people, especially when updates need to be timely (a news organization, for example). But because Twitter is a conversation, you have to be careful with the whole concept of “ghostwriting,” and extra careful with the company’s image. Once you tarnish that, it’s a struggle to rid them of the stain.

Social Media Today, May 2, 2009

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What The Trend: Finally, A Way To Make Sense Of Twitter Trends

For sure, Twitter Trends give visitors a great general overview of what the app’s user base of millions are talking about the most at any given time, giving some insight in what’s happening around the world.

TechCrunch, May 3, 2009

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Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut

Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for sharing information between publicly-traded companies and stakeholders. Jonathan Schwartz, CEO of Sun, among many others, successfully lobbied over the years for official recognition of blogs and the SEC finally took notice.

TechCrunch, May 3, 2009

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What’s The Deal with OAuth?

OAuth is an open protocol that Twitter is experimenting with along with other companies such as Yahoo, Netflix, and Google. The idea is that folks can use awesome Twitter related applications and services like We Follow or TipJoy without giving away their account credentials.

Twitter Blog, April 22, 2009

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