Posts Tagged ‘Business’

Firing Your Clients –Even During a Recession

Sometimes, in a recession, the best way to increase profitability is to fire your own customers. I’ve been hearing from a few vendors and agencies, that they’re letting go of their least wanted clients. Why? During a recession, vendors are focused on being efficient with all resources, and in some cases, some clients are net negative in time, energy, resources, and morale.

Jeremiah Owyang, May 8, 2009

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Customers sometimes do not know what they want

The promise of co-creation is that getting customers involved in the innovation process, and letting them inform the design of new products, will mean that you develop a product that is better suited to their needs and will ultimately perform better in the market. Of course, it is not always this simple. Often customers don’t know what they want.

Social Media Today, May 10, 2009

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Second-wave adopters are coming. Are you prepared?

While everyone is talking about social tools and services in the consumer market, things have been comparatively quiet in the enterprise market. Yes, there are very noteworthy case studies out there (Sun, Wachovia, TransUnion, and also some of our clients), but the number of initiatives and scale can’t stand up to the things happening in the consumer market.

Social Media Today, May 7, 2009

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The Astounding Evolution Towards Less In A “More Society”

The ushering in of the MTV era is often linked to discussions around how much shorter the attention span of teenagers was becoming. Kids could no longer listen to an entire album and just wanted a quick fix (with visuals to go along with it). It would not be long before a 30-minute sitcom would be well beyond a teenager’s grasp and replaced with a quarter dropped into an arcade video game. The world was all about pieces of content that were flashier and smaller.

Six Pixels of Separation, May 7, 2009

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A portal for iPhone developers

148apps.biz isn’t about coding, it’s about business. The site claims to “cover everything related to development, marketing, public relations, finance, and customer support side of iPhone Applications. Essentially business development info for people involved in the app business.”

VentureBeat, May 7, 2009

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Top 5 Ways To Screw Up When Using Social Media To Build Your Business

Almost everyone is using social media in some capacity to promote themselves and their businesses because the various forums offer an immense opportunity to network. However, there are some things to avoid when using social media for business purposes.

SitePoint, May 7, 2009

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Can you change everything?

You might not be as permanently stuck in a rut as you think. The rut you’re in isn’t permanent, nor is it perfect. There are certainly less perfect ruts, but there may be better ones as well. The certain thing is that you can change everything…

Seth Godin, May 4, 2009

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The Webber Rules: 52 Truths for Winning at Business

Borrowing from adventures in the Tanzanian bush, close encounters with some of the world’s most innovative thinkers, and the harrowing early days of Fast Company, and Alan Webber, Fast Company’s co-founding editor, took to the Japan Society stage in New York last night to discuss the new book in which he reveals what all that accumulated experience has taught him.

Fast Company, April 23, 2009

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